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UEU » Journal » Manajemen
Posted by [email protected] at 31/07/2024 22:57:35  •  94 Views


MENCIPTAKAN MINAT BELI PRODUK SCARLETT: ANALISIS KONTRIBUSI INFLUENCER, WORD OF MOUTH DAN BRAND IMAGE

Created by :
Puji Astuti ( None )
Mila Qoiriyah (20190101617) ; Rojuaniah (0302076701) ; Ikramina Larasati Hazrati Havidz (0319059302) ; Diana Fajar Wati



SubjectPEMASARAN
MINAT BELI
PEMBERI PENGARUH
Alt. Subject MARKETING
BUYING INTEREST
BRAND
KeywordPerceived Influence
Perceived Information Value
Perceived WOM Communication
Intention to Purchase RecommendedBrand
Brand Image
Influencer
Date Create:31/07/2024
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_5135
Collection ID:11_5135


Source :
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, Vol. 6, Issue 3, October 2023, pp: 3449-3466

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/menciptakan-minat-beli-produk-scarlett-analisis-kontribusi-influencer-word-of-mouth-dan-brand-image-34529.html




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[ Link of Contents]
  1. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
    https://journal.laaroiba.ac.id/index.php/alkharaj/article/view/5292/3837

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Brand , Brand Image , Communication , Image , Influence , Influencer , Information , Intention , Intention to Purchase RecommendedBrand , Perceived , Perceived Influence , Perceived Information Value , Perceived WOM Communication , Purchase , RecommendedBrand , Value , WOM , to



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